STRICT CREATION
Flyers Cocktail Company provides relaxing cali sober social moments with their bartender-crafted hemp THC cocktails.
Designing for this new category involved educating customers while navigating strict advertising guidelines, which challenged me to simplify messaging and prioritize clarity. The experience expanded my skills in responsible branding and creative restraint.
CONTRIBUTIONS:
Copywriting, Static Design, Brand Management
PODCAST
After researching similar campaigns from Federation Against Copyright (the infamous ‘Piracy, It’s a Crime’ ads), Industry for Trust IP Awareness and Creative Content Australia, we determined the most effective way of tackling media piracy was with a positive tone. Instead of treating the practice as something shameful and scaring away followers, we offered accessible alternatives both online and in-person.
SOCIALS
After researching similar campaigns from Federation Against Copyright (the infamous ‘Piracy, It’s a Crime’ ads), Industry for Trust IP Awareness and Creative Content Australia, we determined the most effective way of tackling media piracy was with a positive tone. Instead of treating the practice as something shameful and scaring away followers, we offered accessible alternatives both online and in-person.
EMAILS
After researching similar campaigns from Federation Against Copyright (the infamous ‘Piracy, It’s a Crime’ ads), Industry for Trust IP Awareness and Creative Content Australia, we determined the most effective way of tackling media piracy was with a positive tone. Instead of treating the practice as something shameful and scaring away followers, we offered accessible alternatives both online and in-person.
POS PRINT
After researching similar campaigns from Federation Against Copyright (the infamous ‘Piracy, It’s a Crime’ ads), Industry for Trust IP Awareness and Creative Content Australia, we determined the most effective way of tackling media piracy was with a positive tone. Instead of treating the practice as something shameful and scaring away followers, we offered accessible alternatives both online and in-person.
